You guys messed with the colors, and screwed it up. The new formula is horrible. Very limited color selection. The blondes are awful! Golden Blonde looks terrible. Looks like mud! And where are your reds???? You need a total rehaul on this product..bring back some of the discontinued blonde and red colors. Or come out with some new fresh blondes and reds! A buttery blonde would be great! That fiery red fancilful rinse you use to carry, ( but discontinued) would be such a big hit today! Everyone is into color now. This product is a very good product ...you guys just need to return to the old formula... have a better color selection. Most importantly, invest in better marketing of the mousse and the rinse!! Get the word out!! Keep up with the times Roux!