Roux’s new “Show Us Your Roots” campaign invites you to snap a photo of your grays. Then, post it on Roux’s Facebook or Instagram (@RouxBeauty) under any post about the campaign. That’s all there is to it! No purchase necessary. Twenty-five of our fans will win a FREE ‘Tween Time Instant Root Concealer in your favorite color. See official rules below.

If you love your grays, embrace them! If you prefer to hide them between color services or for a special occasion, never pull them out. Rather, head to your nearest Sally Beauty store or, pick up Roux ‘Tween Time Instant Root Concealer and color your grays away. As an added bonus, it’s on sale through March 31, 2018, so you’ll save $2.00!

This non-flaking, non-damaging, color touch-up crayon is easy to use-simply swipe the crayon gently across your roots like you’d use a lipstick for beautiful, natural-looking results. With our new moisturizing formula, you no longer need to wet ‘Tween Time before use, making it more portable than ever before. You can use it anywhere!

‘Tween Time is available in five natural-looking shades-Light Brown/Blonde, Medium Brown, Dark Brown, Auburn and Black-so there’s one for you! It’s available at Sally Beauty stores and

Terms and Conditions: No purchase necessary. To enter Roux’s “Show Us Your Roots” Contest, post a picture or video of your hair’s “roots” under one of the contest posts at or @RoxuBeauty on Intagram and include the color of Roux® ‘Tween Time® that you would like to win. 25 winners will be selected randomly and notified via Facebook Messenger no later than April 30, 2018. MSRP value of one ‘Tween Time Instant Root Concealer is $7.49. Winners are solely responsible for all taxes, duties or other costs that might be associated with the winning of a prize. Limit one entry per Facebook or Instagram account. All entries become property of Roux and may be reposted or used in any way in relation to this offer without compensation. Offer open to U.S. residents only, excluding Puerto Rico and Guam. Offer expires March 31, 2018, 11:59 p.m. PDT. This promotion is in no way sponsored, endorsed or administered by or associated with Facebook, Instagram or Twitter. Contest Sponsor is not responsible for technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; the unavailability or inaccessibility of any transmissions or telephone or Internet service; unauthorized human intervention in any part of the entry process or the Sweepstakes; electronic or human error that might occur in the administration of the Sweepstakes or the processing of entries; or any injury or damage to persons or property, including but not limited to entrant’s computer, hardware or software, which may be caused, directly or indirectly, in whole or in part, from entrant’s participation. Contests and promotions are subject to all federal, state and local laws. By entering the contest, winners agree to have their names posted on our winners’ page. For questions or a complete list of winners, contact